My Skills

• Issues/Crisis Management
  
• Media Spokesperson
  
• Strategist
  
• Reputation/Image Building
  
• Special Events
  
• Project Management
• Social Media/Web
  
• Employee Engagement
  
• ​Branding
  

WOODWARD ACADEMY

DIRECTOR OF PUBLIC RELATIONS

COLLEGE PARK, Georgia

• Serves as spokesperson for the school and develops communications strategies, messages and objectives
  
• Maintains proactive media relationships and advertising relationships and contracts
  
• Develops and implements marketing and public relations plans and strategies to ensure school’s brand integrity, mission, development, engagement, enrollment and retention objectives
  
• Oversees external collateral, including all publications, press releases, fact sheets, op/eds and blogs in AP Style
  
• Manages and maintains website, social media and digital communications
  
• Launched new logo and branding campaign and accompanying branding standards
  
• Serves as strategic advisor to Head of School as well as being a member of the crisis team

• Serves as an active member of the management team and is responsible for the marketing and communications strategy for the City of Chamblee and for the implementation of that strategy
  
• Coordinates all strategic public and media relations for the City as well as acts as a spokesperson for the City through multiple media channels and advises officials who are speaking on behalf of the City
  
• Acts as a liaison between the City and the news media, businesses, professional and civic groups, general public and other constituents
  
• Maintains and oversees the City's digital strategy and presence
  
• Recommends strategies for promoting City programs, events and services
  
• Performs, participates in and analyzes marketing, publicity and community outreach activities and creates, implements, supports and/or manages special events
  
• Oversees, writes, edits and designs marketing and promotional materials, brochures, flyers, pamphlets, advertisements and other publications
• Coordinates and performs research data collection and preparation of communications, reports and presentations which enable the City to create marketing strategies that affect planning and/or direct communications programs

Jacobs Engineering Group -- City of Brookhaven

Director of Communications &

Community Engagement

Brookhaven, Georgia

August 2013 - November 2016

My Experience

AMERICAN CANCER SOCIETY

REGIONAL DIRECTOR OF MARKETING AND COMMUNICATIONS/

MANAGING EDITOR

BIRMINGHAM, ALABAMA / ATLANTA, GEORGIA

January 2000 - December 2000

July 2011 - December 2012

• Managed communications program that included public relations, branding initiatives, media placements, crisis communications and special events for Georgia's sixth largest and metro Atlanta's second-largest city
• Directed public relations activities for local government including start-up, media relations, writing and editing press releases, publications, presentations, speeches and website and community relations
  
• Performed community research used to formulate communications and marketing plans
  
• Created and implemented a successful global branding campaign
  
• Supervised publications and developed the first social media campaign for a local government in Georgia
  
• Trained key staff and community leaders in effective branding of a municipality and served as an advisor for senior staff
  
• ​Oversaw multiple strategic initiatives, such as targeted communications plans
  
• Served as a member of the crisis team, as liaison to police and fire departments and as city spokesperson
  
• Implemented more than 200 special events
  
• Developed policy, metrics and direction. Establish office culture and oversaw employee engagement  collateral
  
• Maintained budget, including agencies and freelancers, and oversaw staff of various sizes
  
• Managed award program which garnered 53 awards for website, social media, publications, graphics
  
• Created and delivered marketing and communications materials, oversaw art direction of new communications materials, generated brand strategy for new business development group and provided strategic consulting

Springmont School

DIRECTOR OF MARKETING AND PUBLIC RELATIONS

​Sandy Springs, Georgia

T-Direct, Inc.

Executive editor & director of communications

reston, virginia

January 2006 - June 2011

January 2013 - March 2013

1994 - 1999

• Directed an award-winning communications program that included targeted media relations, enhanced publications, annual media and marketing plans and presentations
• Edited, strategically-planned and budgeted for e-zine at one of the nation's largest and most-respected cancer-fighting charities
• Managed staff and freelance reporters 
  
• Ensured compliance with ACS editorial and graphic standards
• Advised and trained staff and volunteers on crisis communications and served as spokesperson
  
• Managed pro bono advertising campaigns and special events planning, promotions and implementation

January 2001 - August 2006

CITY OF CHAMBLEE

PUBLIC INFORMATION OFFICER

CHAMBLEE, Georgia

• Edited multi-award-winning electronic magazine for B2B business travel solutions while also managing the company's corporate communications efforts
• Wrote and edited more than 200 stories geared toward business travelers
• Won more than two dozen awards for conceptualization, design and content of on-line magazine
  
• Established database solution for a content management system for daily news stories
• Planned media and VC reception for e-magazine attended by more than 200 people

Tisa is an award-winning communications strategist with diverse experience in media and public relations, publications and digital communications for the private and public sector. She is a strategic leader and advisor delivering outstanding communications and stakeholder relations. She offers national, regional and local media contacts.

November 2016 - Present

CH2M HILL

proposal manager & operations leader

ATLANTA, Georgia

TISA MOORE

• Established proactive media strategy that garnered the school monthly media coverage
  
• Instituted a value added media buying system that increased visibility and buying power
  
• Served as an advisor to senior staff, a member of the crisis team and as spokesperson
  
• Launched new logo and branding campaign and accompanying branding standards
  
• Planned and executed more than three dozen special events per year that engaged various stakeholders
  
• Overhauled existing website, changed content management system and trained more than 40 individuals 

Communications / Public Relations Professional

CH2M HILL - CITY OF SANDY SPRINGS

ASSISTANT DIRECTOR OF MEDIA & COMMUNICATIONS

SANDY SPRINGS, Georgia

• Supported Mayor and Councilmembers with outreach initatives, served as strategic advisor and spokesperson
  
• Pursued proactive media relations activities and relationships
  
• Directed City's media and strategic communications activities
  
• Organized publications program, including all printed collateral, including press releases and fact sheets 
  
• Oversaw and created website, social media platforms and electronic content
  
• Implemented editorial policies and employee guidelines
  

• Managed staff, budget and proposal efforts for one of CH2M Hill's largest offices
  
• Identified and launched new business opportunities
  
• Developed and maintained client relationships
  
• Led the proposal development process, including meeting client requirements, for more than four dozen proposal efforts
  
• Participated on teams that won quality revenue-generating work worth more than $10 million